A bigger vision

Our vision for Top Tail is to remain a reputable manufacturer of quality petfood in South Africa – a company known for value-added service to the industry as a whole, and specifically to our customers, the people who love their pets.

Quality and affordability

Offering pet owners throughout South Africa dog food of exceptional quality, at an affordable price, is our mission. We continuously aim to exceed the expectations of our customers. How? Our dog food is made from the highest quality ingredients in an excellent manufacturing facility to ensure unsurpassed nutrition and digestibility without compromising affordability.

An unconditional love for animals

Our business evolved from our love of animals. We share our customers’ unconditional love for their pets, and as such, we provide products with the best nutrition to enhance and prolong the lives of our trusted and loved ‘family members’.

A company with unwavering principles

We grab every opportunity to be actively involved in supporting and rehabilitating abandoned and neglected animals through our support to various trusted animal welfare organisations.

We will never compromise our core values of honesty, fairness and integrity towards our customers, their pets and of course, the environment. We continuously strive to procure and use only raw ingredients that can be traced back to reputable sources – sources known for responsible manufacturing practices and humane treatment of animals.